A pioneer in the country’s craft marketplace, Aarong’s exclusive merchandise patterns have brought shopper attention back to crafts and components indigenous to Bangladesh, as its designers blend the traditional with the up to date in a means that carries on to acquire purchaser attraction.
BRAC-Aarong‟s product for poverty alleviation and empowerment from the inadequate addresses the different leads to of poverty by interlinked applications like financial improvement, wellbeing, training, human rights, legal expert services and catastrophe management. Critical options from the BRAC-Aarong improvement model contain:
Points earning on just about every acquire of any volume at any Aarong outlet. For every Tk. 100 of buy price
These days, Aarong is now the inspiration on which impartial cooperative teams and spouse and children-dependent artisans market place their craft, in order to placement the country‟s handicraft sector on a earth System of appreciation and acknowledgement.
SWOT analysis is a robust strategy for knowing companies Strength & Weakness and seeking the Prospects & Threats it might face. Utilized in a business context it helps organization carve a sustainable niche in a current market. This Evaluation is mainly based upon an imaginary situation.
As handicraft centered Way of life retail market encourages new entry, Aarong results in large entry barrier through its significant standard of quality and model value. so Aarong has a superior threats on new entrance.
Aarong price ranges its solutions or products and services increased than its Levels of competition to create a perceived price. Customers speculate why a particular corporation has the capacity to offer its item for more or why its fellow individuals are ready to fork out far more for the solution.
The launch of an e-commerce website is Aarong‟s most up-to-date initiative to offer higher sector obtain for marginalized Producers in rural regions.
All buyers‟ requests, grievances, queries and so forth. must be despatched for the CRM within two times with the stores. Sylhet, Chittagong and Khulna outlets can do so via a courier service if Aarong transportation will not be out there within three days.
Doel Sq., located in-front of your Curzon Corridor from the University of Dhaka region is a popular spot for shopping most economical Bangladeshi standard handicrafts including handmade jute, pottery, bamboo, picket goods and other decorative points.
Profits Associates ought to refill the shape if The client does not would like to fill it up himself/herself. Sorts needs to be crammed up with the target to gather most achievable information regarding The shopper without causing his/her displeasure.
The primary driver is definitely the amount and functionality of competition out there. Lots of competitors providing undifferentiated services and products, will lower market place attractiveness.
Obtaining reasonably decreased expenditures than opponents gets the intention on the system, although online shopping in bangladesh cash on delivery high quality of providers and other areas must not be overlooked.
To acquire an overview on effectiveness of Aarong as business and as the most effective retail market in Bangladesh.
The bargaining electric power at Aarong is reduced because Aarong has determines the price of the product for your provider.